Legrand Vietnam
Retail Product Catalogue
Project Overview
A sophisticated editorial and commercial catalogue designed for global electrical infrastructure leader Legrand for the Vietnamese retail market. The core objective was to transform a high-volume, technical product database into an aspirational, highly scannable, and clean consumer experience. The final publication seamlessly bridges architectural lifestyle imagery with meticulously structured technical specifications and pricing matrices.
Role
Editorial Design, Art Direction, Data Typographic Layout
Tools Used
Adobe InDesign (Typography & Layout), Adobe Photoshop (Image Editing & Compositing), Adobe Illustrator (Vector Assets)
The front cover features premium minimalist typography overlaid on a bright, high-ceilinged modern interior, immediately setting an upscale residential tone. A solid corporate red block weights the lower right corner, explicitly marking the publication date and region.
Design Strategy & Execution
Corporate-Aspirational Balance
The creative direction relies on bright, minimalist architectural photography to ground the hardware products in premium, real-world residential contexts.
Data & Grid Typography
Managing deep SKU arrays, product variations, and precise pricing tables required rigid multi-column baseline grids. Clean sans-serif typefaces guarantee legibility across technical specifications, catalog codes, and dimensions.
Consistent Component Styling
Each premium range Rivia, Eloe, and Mallia Senses—maintains an individual design language and color block profile while remaining bound to Legrand's clean corporate identity.
