Zifaan
I am a highly accomplished Creative Leader with over 16 years of international experience across Asia (including Singapore, Malaysia, Vietnam, Myanmar, and the UAE). I specialize in leveraging the power of design to drive high-impact global branding, digital campaigns, and visual storytelling for diverse clients, from multinational corporations like McDonald's and Honda to leading regional agencies.
I work remotely for US and Singapore-based health and hospitality agencies, thriving at the intersection of strategy and visual impact.
I’m driven by the power of design to tell stories, solve problems, and connect people to brands in meaningful ways. Whether leading rebranding initiatives, crafting animated content, or mentoring creative teams, this is where I excel.
My Motivation:
Collaborating across cultures and disciplines to deliver integrated campaigns for global brands such as McDonald's, Honda, Etihad Airways, Marina Bay Sands, AIA, Legrand, and Toyota.
Creating purposeful design that elevates brand identity, optimizes user experience (UX/UI), and drives engagement across all touchpoints (digital, print, and motion).
Mentoring and leading cross-functional creative teams to foster curiosity, continuous improvement, and high-quality output in fast-paced environments.
Leading complex print design projects, especially yearbooks, annual reports, and detailed editorial layouts, with precision and creativity, utilizing advanced skills in Adobe InDesign and the full Creative Suite.
Solving complex communication challenges with effective visual storytelling, from crafting compelling Key Visuals and social GIFs to executing full-scale campaign rollouts.
Future-Forward Design: Pushing creative boundaries through new tools, formats, and technologies, including expertise in motion graphics (Adobe After Effects/Animate) and exploring AI-enhanced design workflows.
"Design isn’t just what I do—it’s how I think, lead, and make an impact."
—Zifaan